Hong Kong-headquartered fashion brand Esprit has signed a deal with German shoe retailer Deichmann to jointly develop a footwear range.
The range will be positioned as offering value for money with designs evolving to reflect fast-changing market trends. It will go on sale in Esprit stores and online during the northern hemisphere spring of next year. Deichmann stores will also carry an Esprit-branded lineup.
Deichmann will manage the materials sourcing and supply chain requirements to ship product to wholesalers, while the two companies will work together on the designs.
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“In collaboration with Esprit, we would like to be at the forefront of setting trends in the development of fashionable shoe ranges, and we consider Esprit to be a valuable addition to our footwear range,” said Heinrich Deichmann, the company’s chairman.
“We are looking forward to a close and successful collaboration.”
Esprit group CEO Anders Kristiansen said Deichmann has enormous expertise in the shoe business and a good understanding of the Esprit brand.
“I am convinced that together we will develop inspired and fashionable shoes with great quality for our customers,” he said.